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Augmented music, from Toyota
By Mark Terry. Japan’s leading virtual pop star, Hatsune Miku, is performing live on stage in 3D with the 2011 Toyota Corolla in her own augmented reality experience (available via a metaio app from the iTunes App Store and Android Market).
Smartphone users can download the application and follow the instructions on ToyoTag, a 2D barcode solution created for the campaign. The ToyoTag acts as a virtual stage where Hatsune Miku performs alongside her favorite vehicle (which happens to be the Corolla). Users can also take photos with Hatsune Miku and share them directly with their friends once the show ends
“The Hatsune Miku AR experience is an entertaining, interactive way of engaging Toyota fans,” says Toyota digital marketing manager Michael Nelson. “metaio is a great partner for Toyota in working towards wider-scale applications of AR in the auto industry. We’re very excited about the future opportunities.”
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