Apped artist. O2 and Gorillaz have teamed up to create an augmented reality app to promo the band’s Escape To The Plastic Beach tour which includes shows at The O2 Arena in September.

The iPhone app boasts new features to animate a virtual Gorillaz world when consumers take a photo of AR codes set to appear across various media. Users will also get access to a Gorillaz newsfeed and tour tickets, plus tracks via iTunes Store.

The app will be updated throughout the campaign to include a GPS tracking map that will enable users to track bass player Murdoc wherever he goes.

“O2 and Gorillaz have worked together as much as a coalition as collaboration,” says Chris Morrison of CMO Management International. “Ideas and agendas were merged into a common action utilizing the unique creative geneses of Gorillaz and the cutting edge marketing of O2 from which both parties benefit immensely.”