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Cellairis by Justin Bieber has premiered. What is it? It’s a collection of limited edition designer iPhone cases from Justin Bieber featuring the artist’s images and ‘Bieberisms’. There are also dedicated designs for Pencils Of Promise, which seeks to develop schools and education programs in communities in Laos, Nicaragua and Guatemala.

“Justin Bieber possesses an unparalleled, worldwide appeal and we are grateful to work with such a talented and professional artist, while also having the opportunity to raise funds for such a worthwhile cause as Pencils of Promise,” says Joe Ciardullo, CMO of Cellairis.