UK indie folk band Urusen has got itself an augmented reality app from AR specialists Media Grand to get itself some mobile marketing power. The app enables fans to find gig locations, listen to MP3s, watch videos and download wallpapers… designed by Urusen lead singer, Peter Beatty.

“This is the first time augmented reality has been used by a band to provide gig locations and band info on [reality browser] Layar,” says Media Grand. “This step towards mobilising the band is aimed at creating a closer relationship with the fans, as well as providing a quick, easy and fun platform on which to engage.”