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To celebrate racking up 2 million Facebook fans, AT&T is running a two-day campaign delivering customised songs to its Social Network audience. For the AT&T Thank You Notes initiative, the individual songs are performed by the AT&T House Band, made of a supergroup of Julliard-trained members of the hit YouTube music collective cdza. Fans can even choose the musical genre they prefer.

The band is randomly choosing up to 500 people from submissions, creating custom improvised songs to thank them for being fans of AT&T. The brand is posting videos of the band performing on its Facebook page, as well as on its YouTube channel.

“We interact with our Facebook fans every day and look to them for honest feedback to help us design ways to serve them better, says Jennifer Fisher, director of channel marketing, AT&T. “Our Thank You Notes gives us a chance to show them how much we care in a fun and light-hearted way.”