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The Aloft Hotels chain has joined forces with indie rockers We Are Scientists to launch the Play & Stay At Aloft campaign which aims to help emerging artists. Bands need to email a demo, such as a track or video clip, or simply a link to their website, Facebook or Myspace page with their tracks on it, to playandstay@aloftlive.com. Shortlisted bands will get to play final audition gigs in Abu Dhabi, Brussels and London in September and October.

The winning band will then write and record a new track with We Are Scientists in a 12-hour session at a custom-built studio at Aloft London Excel. In addition, fans will be able to interact with the session studio via a live stream on Facebook. The new band will make their global debut at an exclusive live gig with We Are Scientists at the Aloft London Excel venue on 1 November.

“We’re looking forward to spending 12 hours locked away with the winning band at Aloft London Excel creating what is destined to be something pretty incredible,” says Keith Murray, one half of We Are Scientists. “It’s definitely going to be interesting to see what fans suggest through Facebook.”

“We share our guests’ love of music, their passion for discovering new talent, and their excitement for live performances,” says Brian McGuinness, svp of specialty select brands at Starwood, owner of Aloft. “What’s most exciting for us is that guests tell us we’ve become their partner in exploring music and finding cool new artists. More than just a hotel brand, Aloft has become a lifestyle brand for them, and it’s one of the reasons why Aloft’s a worldwide hit.”

Hotels like to get in bed with musicians. Motel 6’s Rock Yourself to Sleep campaign provides accommodation for touring bands, while Aloft clearly has a thing for up and coming artists, having in 2010 launched the Project Aloft Star, which solicited acoustic performances of original material via Facebook.