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    Названы самые известные европейские автомобили в Российской Федерации

    Рейтинг самых известных на рынке РФ европейских авто по результатам 8-ми месяцев этого года возглавил кроссовер Рэно Duster, сообщило acellulite.ru. Больше всего у любителей автомобилей вызывает интерес кроссовер Рено Duster. Тройку замыкает легковой автомобиль Рено Logan — 20,2 тыс. Этот показатель на 25,8% выше, чем в течении прошлого года. В 10-ку самых известных европейских транспортных средств вошли такие модели, как Шкода Rapid, Skoda Octavia , Шкода Yeti, Фольксваген Tiguan, …

    БМВ Group Российская Федерация сказала о подорожании моделей БМВ и Мини

    Новые цены начнут действовать с 7 октября. Увелечение стоимости коснется трехдверного Cooper S, пятидверных Cooper и Cooper S, а еще Clubman в модификациях Cooper и Cooper S, пояснили в пресс-центре БМВ Group Россия. За восемь месяцев 2016 года в Российской Федерации реализовано 18,4 тысячи новых авто БМВ – на 2,6 процента менее, чем годом ранее. Причины поднятия стоимости компания не разглашает.

    Ауди представила новые спецверсии купе и родстера TT

    Сборка предусмотрена для купе и родстера, и эти модели будут представлены на Парижском автомобильном салоне. Внешне новая Ауди TT S Line Competition отличается глянцевым темным сплиттером в переднем бампере, подобными корпусами зеркал заднего вида, диффузором, неподвижным антикрылом на багажнике и хромированными черными выхлопными трубами.

    Альфа Ромео до 2020 выпустит седан и еще 5 новинок

    В планах по развитию бизнеса руководство итальянской компании Альфа Ромео, входящая в состав группы Фиат, в дальнейшем собирается заметно расширить модельный ряд собственных автомобилей. Единственное, промелькнула новость о том, что компания будет выступать в конце осени на выставке в Лос-Анджелесе. По некоторым данным стало известно, что один кроссовер на текущий момент находиться на дородном тестировании.

    В Российской Федерации будут торговать новый японский пикап

    Очевидно, пикап будут собирать в РФ, а версию для нашего рынка наградят необычайными опциями. Для понижения цены имеются планы по организации производства пикапа на конвейере автозавода в Нижнем Новгороде. Но русские представители ориентируют клиентов на сумму ль 1,765 млн рублей до 2,235 млн рублей в «топовой» версии пикапа. Легкий автомобиль с открытой грузовой платформой представят на территории страны в 5-ти версиях.

    Первой моделью Ниссан с автопилотом будет Qashqai

    Создатели Ниссан протестируют «новинку» уже в 2016 году. Однако уже к 2020 г Ниссан рассчитывает выпустить несколько моделей с на 100% беспилотным управлением. Позже система будет внедрена и в некоторые иные модели, в том числе Qashqai в европейских странах в предстоящем 2017-ом году. Но в этих машинах она будет немного изменена, так как клиент, покупающий спортивный автомобиль, предпочитает управлять им самостоятельно.

    Продажи авто премиальных марок в столице РФ упали на 5%

    Такой показатель продаж оказался на 5% ниже в сравнении с продажами в первом полугодии 2015 года. За 6 месяцев 2015-го года объем столичного рынка составил более 100 000 единиц, таким образом, каждый четвертый проданный автомобиль в столице РФ относится к премиум-сегменту.

    Самые известные в РФ седаны до 1 500 000 руб

    За ней следует Хендай i40. По достоверным предварительным данным «Автостата», около половины наших сограждан предпочли модель Elegance Plus стоимостью в 1635000 руб. и «автоматом», стоит 1269000 руб. Под ее капотом таится 2,5-литровый 181-сильный мотор. 4-ое место среди седанов по минимальной цене от 1 млн до 1,5 млн рублей занял автомобиль Мазда 6, который в простой комплектации оценен в 1,204 млн рублей.

    Названы самые известные авто в европейских странах и США

    Отчётный период — первое полугодие 2016-ого года. Предметом их исследования стало предпочтения автомобилистов русского, европейского и североамериканского рынка автомашин. человек приобрели именно этот автомобиль. Четвёртую позицию занимает Ford Fiesta (Форд Фиеста), которая разошлась тиражом 139 873 экземпляра, пятую позицию — Opel Corsa (Опель Корса) с результатом 128 004 проданные машины.

    Zotye выпустит новый кроссовер T700

    Представленный в предыдущем году концептуальный автомобиль кроссовера Zotye T600 S уже отличался уникальностью дизайна. А на «поднебесный» рынок новинка поступит в предстоящем 2017-ом году. Также модель снабдят 1,8- и 2,0-литровым турбодвигателями. Вместе с ним работает пятидиапазонная механическая трансмиссия. За данную модель придется отдать как минимум 849,99 тыс.

    К 2020 г Ягуар представит 4 экологических кроссовера

    Понятно, что в качестве мотора для новинок руководство автомобильного производителя рассматривает гибридные силовые установки. Гибридные версии по своим размерам станут больше, чем модель F-Pace. Новинки под названием E-Pace и I-Pace должны быть запущены в серию в 2020 г. Тестирования моделей начнутся в 2017. Для них также будет создана безусловно новая платформа.

    Penault вышел в лидеры продаж среди иномарок на рынке автомобилей Екатеринбурга

    Об этом стало известно из исследований аналитического агентства Auto-Dealer-Екатеринбург. Если на протяжении первых 4-ёх месяцев лидировал известнейший производитель автомобилей Тойота, то к маю его сместил автомобильный концерн Рено. Кстати, только UAZ — единственный уполномоченный ТОПа-10, который увеличил продажи. При этом уточняется, что падение продаж таковых марок, как Тойота, Рено и Лада, не превысило 10%, при этом UAZ, который также вошел в десятку лидеров, продемонстрировал рост.

    Ниссан готовится к презентации обновленного поколения минивэна Serena

    На рынке автомобилей Японии новинка появится в начале осени 2015-го. Новинка будет иметь следующие размеры: длину — 4 069 мм, ширину — 1 695 мм, высоту — 1 865 мм. В качестве коробки передач выступает вариатор. Если говорить о «антропометрических» данных минивэна, то необходимо сказать, что они будут разными, и это будет зависеть от комплектации автомобиля.

    В конце весеннего периода на рынок автомобилей РФ приедет сразу три новинки

    Улучшенный Субару Forester получил новые бампера, оптику и решетку радиатора. Новинка от Хонда будет комплектоваться трехлитровым 6-цилиндровым бензиновым агрегатом мощностью 249 «лошадок» Предлагать «Пилот» в РФ будут в трех вариантах оснащения по цене от 2,6 млн руб.

    Шкода показала серийную версию нового кроссовера Kodiak

    Реализация данной машины, предположительно, начнется уже в 2016-м году. Ранее говорилось, что новый кроссовер чешской компании хотели назвать Snowman («Сноумен»). Технические данные кроссовера пока держатся в секрете. Предположительно, любителям автомобилей будет предложено несколько версий — с 1,4-литровым силовым мотором мощностью в 150 лошадиных сил, с 2-литровым двигателем на бензине, мощность которого составит приблизительно 180 л.с и 200 лошадиных сил.

  • Augmenting that mobile band app | brand-m



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    Augmenting that mobile band app

    UK indie folk band Urusen has got itself an augmented reality app from AR specialists Media Grand to get itself some mobile marketing power. The app enables fans to find gig locations, listen to MP3s, watch videos and download wallpapers… designed by Urusen lead singer, Peter Beatty.

    “This is the first time augmented reality has been used by a band to provide gig locations and band info on [reality browser] Layar,” says Media Grand. “This step towards mobilising the band is aimed at creating a closer relationship with the fans, as well as providing a quick, easy and fun platform on which to engage.”

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  • Augmented music, from Toyota | brand-m



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    Augmented music, from Toyota

    Picture 1By Mark Terry. Japan’s leading virtual pop star, Hatsune Miku, is performing live on stage in 3D with the 2011 Toyota Corolla in her own augmented reality experience (available via a metaio app from the iTunes App Store and Android Market).

    Smartphone users can download the application and follow the instructions on ToyoTag, a 2D barcode solution created for the campaign. The ToyoTag acts as a virtual stage where Hatsune Miku performs alongside her favorite vehicle (which happens to be the Corolla). Users can also take photos with Hatsune Miku and share them directly with their friends once the show ends

    “The Hatsune Miku AR experience is an entertaining, interactive way of engaging Toyota fans,” says Toyota digital marketing manager Michael Nelson. “metaio is a great partner for Toyota in working towards wider-scale applications of AR in the auto industry. We’re very excited about the future opportunities.”



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  • Augment that animated band | brand-m



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    Augment that animated band

    gorillaz_appApped artist. O2 and Gorillaz have teamed up to create an augmented reality app to promo the band’s Escape To The Plastic Beach tour which includes shows at The O2 Arena in September.

    The iPhone app boasts new features to animate a virtual Gorillaz world when consumers take a photo of AR codes set to appear across various media. Users will also get access to a Gorillaz newsfeed and tour tickets, plus tracks via iTunes Store.

    The app will be updated throughout the campaign to include a GPS tracking map that will enable users to track bass player Murdoc wherever he goes.

    “O2 and Gorillaz have worked together as much as a coalition as collaboration,” says Chris Morrison of CMO Management International. “Ideas and agendas were merged into a common action utilizing the unique creative geneses of Gorillaz and the cutting edge marketing of O2 from which both parties benefit immensely.”

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  • Auditioning the music app | brand-m



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    Auditioning the music app

    band_appIt’s time for the Band App Audition. The Featured Artists Coalition, the Music Managers Forum and the GSMA mobile association are calling for innovative mobile apps for artists to use to engage with their fans.

    Muse, Faithless, Metric and Eliza Doolittle are the musicos looking for apps, and developers can download individual briefs, along with graphics, tracks and other content assets from each of the artists on the dedicated microsite.

    The competition calls for three-minute video submissions outlining the basic concept behind the app entry. The contest will be judged by the artists and their management, with competition prizes range from the opportunity to engage with the participating bands to develop the official mobile app, as well as meet and greets, tour tickets, merchandise and other prizes.

    “Artists need innovative and compelling ways to maintain and grow the relationships that they have with their fans,” says FAC co-chairman and Pink Floyd drummer Nick Mason. “The Band App Audition is a creative way to achieve this by bringing artists and app developers closer together; and importantly all this is being done in a way that artists can direct.”



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  • AT&T plays customised songs to Facebook fans | brand-m



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    The brand’s social, musical thanks

    at&t-musicTo celebrate racking up 2 million Facebook fans, AT&T is running a two-day campaign delivering customised songs to its Social Network audience. For the AT&T Thank You Notes initiative, the individual songs are performed by the AT&T House Band, made of a supergroup of Julliard-trained members of the hit YouTube music collective cdza. Fans can even choose the musical genre they prefer.

    The band is randomly choosing up to 500 people from submissions, creating custom improvised songs to thank them for being fans of AT&T. The brand is posting videos of the band performing on its Facebook page, as well as on its YouTube channel.

    “We interact with our Facebook fans every day and look to them for honest feedback to help us design ways to serve them better, says Jennifer Fisher, director of channel marketing, AT&T. “Our Thank You Notes gives us a chance to show them how much we care in a fun and light-hearted way.”



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  • Artists take over Instagram | brand-m



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    Artists take over Instagram

    Music is dominating Instagram. Most-followed person on the photo-sharing website? That would be Justin Bieber with some 650,000 followers, ahead of Selena Gomez in second (590,000) and third-placed Taylor Swift (475,000), according to Webstagram metrics.

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  • Dirty Dancing does it for sex says Spotify study | brand-m



    Make out music

    dirty dancing spotifyThe most arousing music to play during sex is… anything from the classic 80s film Dirty Dancing, according to Spotify’s Science Behind the Song study conducted with Goldsmiths, University of London. Marvin Gaye’s Sexual Healing took second spot with Ravel’s Bolero in third.

    “The fact that Dirty Dancing has come top on the list of the best tracks to play during sex for both men and women is due to the fact that most people have a good knowledge of songs that represent romance and these tend to be from cultural references such as film,” says Dr Daniel Müllensiefen, music psychologist at Goldsmiths. “People use this music to not only communicate their intentions in a romantic situation but to directly alter the mood during an encounter.

    “The study also revealed that men are more likely than women to change their music tastes and listening habits in order to ensure greater success in the bedroom – which explains the popularity of Dirty Dancing for both sexes.”

    A third of respondents named a track they consider to be ‘better than sex’, with Queen’s Bohemian Rhapsody voted number one, followed by Sex On Fire from the Kings of Leon took second place and Robbie Williams’ Angels in third.

    “Music provides the soundtrack to the lives of Spotify users every day, wherever and whenever they are, and Spotify’s study reveals today that music plays a particularly big role when it comes to our love lives,” says Angela Watts, vp of global communications for Spotify. “We now know that Marvin Gaye is key to success when it comes to seducing a partner in the bedroom. And if you don’t have a partner, we can highly recommend Queen’s Bohemian Rhapsody, which is officially ‘better than sex’.”



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  • Aloft Hotels launches Play & Stay At Aloft artist campaign | brand-m



    Aloft with the band

    aloft-play-and-stayThe Aloft Hotels chain has joined forces with indie rockers We Are Scientists to launch the Play & Stay At Aloft campaign which aims to help emerging artists. Bands need to email a demo, such as a track or video clip, or simply a link to their website, Facebook or Myspace page with their tracks on it, to playandstay@aloftlive.com. Shortlisted bands will get to play final audition gigs in Abu Dhabi, Brussels and London in September and October.

    The winning band will then write and record a new track with We Are Scientists in a 12-hour session at a custom-built studio at Aloft London Excel. In addition, fans will be able to interact with the session studio via a live stream on Facebook. The new band will make their global debut at an exclusive live gig with We Are Scientists at the Aloft London Excel venue on 1 November.

    “We’re looking forward to spending 12 hours locked away with the winning band at Aloft London Excel creating what is destined to be something pretty incredible,” says Keith Murray, one half of We Are Scientists. “It’s definitely going to be interesting to see what fans suggest through Facebook.”

    “We share our guests’ love of music, their passion for discovering new talent, and their excitement for live performances,” says Brian McGuinness, svp of specialty select brands at Starwood, owner of Aloft. “What’s most exciting for us is that guests tell us we’ve become their partner in exploring music and finding cool new artists. More than just a hotel brand, Aloft has become a lifestyle brand for them, and it’s one of the reasons why Aloft’s a worldwide hit.”

    Hotels like to get in bed with musicians. Motel 6’s Rock Yourself to Sleep campaign provides accommodation for touring bands, while Aloft clearly has a thing for up and coming artists, having in 2010 launched the Project Aloft Star, which solicited acoustic performances of original material via Facebook.



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    Latest FeaturesFeed

    The band as mega-brand

    prsBy Steve Mullins. Pop popularity. Despite breaking up four decades back, The Beatles are the top brand when it comes to also being a band, and are running ahead of Michael Jackson and Queen, according to a report published by PRS for Music.

    The study examined a range of factors around awareness and popularity, including music sales, use of band members in ads, inclusion in computer games and in TV programmes.

    Mad about the boys

    boybandBand brand. Perez Hilton, music tour director Jamie King and American Idol creator Simon Fuller have joined forces to form ‘The Boy Band for the Next Generation’.


    Tracking the Grammy social buzz

    fanbuzzBy Mark Terry. Artist app. The Recording Academy and TBWAChiatDay Los Angeles have come up with an online app to support to the We’re All Fans ad campaign for the 52nd Annual Grammy Awards slated for 31st January.
    The FanBuzz Visualizer combs the Net for conversations and comments and of featured Grammy-nominated and winning artists. The chatter is then tabulated to recognize the artists who have invested the most time connecting with their fans through social networks.


    Garnering the brand song

    panteneBy Maria Stadtmueller. Pantene playlist. Grey New York invited delegates to the MIDEM conference to submit original songs for possible use in the 2010 P&G Pantene ad campaign and in the brand’s corporate comms, including press events and sponsorship.

    The ad agency and P&G is evaluating submissions and will create a ‘Top 20 Playlist’ which will be presented at an open listening session on 26th January in Cannes.  The Pantene session is one of four offered at MIDEM, where they are seen as onsite auditions for major video games, films and TV shows, as well as advertising.


    Profile: Playing music matchmaker

    record_playBy Hugh Jordan. Band benefit. Finding the right track for an ad is rather like dating. You might meet your perfect partner first go, hit it off and live happily ever after. But the chances are, you won’t. At least, not without a little help.

    Record-Play is in the business of helping marketers and bands find the perfect match. For brands, there is a music consultancy service and over 3,000 fully licensed tracks in Record-Play’s online Music Hub. For bands there is the Artist Development Program… plus the chance of fame and fortune, of course.


    Vevo posts big debut

    vevoTop video. Vevo was the most visited online destination in the entertainment/music category in the US last month, racking up close to 36 million unique visitors, according to comScore. And that’s a pretty good performance considering that the new premium music video service  – created by Universal Music Group, Sony Music and Abu Dhabi Media Company – only launched on 8th December.


    Tracking the digital decade

    nielsenBy Maria Stadtmueller. Fab Four. US consumers made more than 10.4 billion music purchases in the last decade, according to Nielsen Soundscan. The Beatles notched up the top-selling album of the period with Beatles 1, which pulled in 11.6 million unit sales, ahead of N’Sync’s No Strings Attached (11.1 million) and Norah Jones’ Come Away With Me (10.6 million).


    HMV’s pop-up prowess

    hmvBy Mark Terry. Top shop. HMV’s move into pop-up shops has done a good job in reviving the brand, according to retail solutions outfit Green Room Retail. The entertainment retailer opened 10 temporary stores in towns across the UK over the Christmas and reported earlier this month that the short-form formats had helped lift sales.


    Slotting the track into the TV show

    skinsBy Steve Mullins. Skin game. E4, the youth-oriented digital TV channel of UK broadcaster Channel 4 has joined forces with digital distribution outfit Artists Without A Label to get unsigned artists to submit tracks to appear in its teen series Skins. All they have to do is upload their songs to a Skins/AWAL portal where the two partners will listen in, blog about the good ones, and put their favourites in the show.


    Grammys put the fan in the picture

    weareallfansBy Maria Stadtmueller. WeAreAll… music. The Recording Academy and TBWAChiatDay Los Angeles have launched the WeAreAllFans campaign with a dedicated website featuring portraits of artists to promo the upcoming 52nd Grammy Awards.

    The destination’s pix comprise real-time, fan-generated YouTube, Twitter, Flickr and Facebook postings, with content garnered from the social media platforms used to refresh the living portrait of each artist on the website.


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