will.i.am’s Intel tour
Artist will.i.am – aka Intel’s director of creative innovation – is gearing up for a world tour as part of the Intel Ultrabook Project, writes Mark Terry. The 12-city, 12-month tour, which will kick off in Mexico City at the end of the month, will deliver a dozen original pieces of music inspired by the cities will.i.am visits, and 10,000 downloads of each piece of music will be available exclusively on the Intel.com website.
During each stop, will.i.am will collaborate with local artists, gaining inspiration from fashion, design and architecture trends and performing an original song using an Ultrabook device. Through Timeline, the new interactive music player created by Razorfish, fans will also be able to participate by watching progress, interacting with each other and listening to the music.
“Intel understands the transformative power of digital technology, which is evident in their innovative product line,” says Christopher Follett, executive creative director of Razorfish West. “In that spirit, Razorfish created Timeline to revolutionize how consumers will experience music in the future. Through the Ultrabook, we are remaking the way consumers connect with music and artists.”
