Timberlake to the fore
Brands just can’t get enough of musicians when it comes to hiring creative talent. Polaroid boasts Lady Gaga as its creative director, car maker Lotus has appointed rapper and DJ Swizz Beatz vp of creative design and global marketing – the artist also holds the same position over at Reebok – and last year, Puma recruited Professor Green as its Puma Social Ambassador, says Maria Stadtmuller.
Now, to help drive marketing and brand direction at Callaway Golf, none other than Justin Timberlake has been given an ‘advanced, creative position’ where he will deliver ‘high-level concepts within Callaway’s marketing activities and offer wide-ranging consultation on the visual representation of the brand’.
“Justin is an extremely gifted artist and an avid golfer with a deep passion for Callaway products, and his creative energy will serve us well as we connect with the next generation of golfers,” says Jeff Colton, svp of global brand and product, Callaway. “The opportunity to bring someone with his multifaceted talents into our creative matrix is very rare, and his input has already made an impact.”
And Timberlake himself?
““It’s always great when professional projects surround subjects that I am passionate about, and the sport of golf and my work with Callaway definitely fit that criteria,” he says. “I’m looking forward to bringing a fresh perspective to this category – focusing on the social aspects, fun and lifestyle associated with Callaway and playing golf.”
