Mobile Roadie games with Guetta
MXP4 and Mobile Roadie are integrating MXP4’s Bopler Games social music games into Mobile Roadie artist apps. The partnership kicks off with a David Guetta-branded version of the popular Pump It! game embedded into the artist’s official iPhone app and features six popular tracks, writes Mark Terry.
Building on Mobile Roadie’s gamification layer, users can increase their overall standing within the David Guetta app by scoring points in the game, winning achievement badges and featuring on leader boards. Apps for additional artists will be released on an ongoing basis.
“Integrating social games into our app platform creates a more compelling mobile experience for users, while giving artists and labels increased monetisation opportunities,” said Michael Schneider, CEO of Mobile Roadie.
