Google Music Magnified
Google Music has launched Magnified Artists to showcase unsigned artists in the Android music store and to perform at live events, writes Maria Stadtmueller. The search giant uses sales performance, buzz monitoring and editorial nous to select Magnified acts from its recently launched Artist Hub, a digital destination which allows bands to upload and sell music.
“Each week we’ll include one album from the Artist Hub as a staff pick on the Google Music homepage,” says Google. “We’ll also offer interview and promotional opportunities, editorial reviews and performance slots at high profile events, just for musicians distributing through the Artist Hub.”
The live side of Magnified kicked off last week at the Sundance Film Festival where Google partnered with T-Mobile to put eight artists on stage. Among those performing were the likes of Bad Rabbits, Chancellor Warhol, Fort Lean and Belle.
Upcoming performance opportunities will come at events like Coachella, SXSW and Red Light Management’s after-party for the Grammy’s.
