Going with the Flowd
By Maria Stadtmueller. Social music network Flowd has launched its frequent fans programme for artists, enabling them to build promotional campaigns to engage fans across social media
Using Flowd’s location-based features, record companies and artists can reward fans for attending their gigs and manage highly targeted local and global fan promotions.
Flowd’s first partnership on the platform is with Sony Music Entertainment and the Britney Spears – Who’s The Biggest Fan? campaign. The EU-only promotion offers the first 1,000 fans to participate a free copy of the new single Till The World Ends through a mobile coupon.
“We are eager to test the boundaries of using Flowd for marketing. … We are continuously looking for new innovations to improve fan loyalty and also reward the most loyal fans,” says Wouter Jansen, brand manager, Sony Music Entertainment. “Flowd looks interesting in that respect.”
