brand-m

Fiat UK is partnering with electronica band Faithless on a ‘full creative partnership’ which will involved new music releases, videos and events to promote the car marque’s Punto Evo model.The new allies will work together on the launch of new Faithless singles Tweak your Nipple, Feelin’ Good and Sun to Me.

“Punto Evo is leading the way in innovation, so we were thrilled to get involved with another music initiative that reflected our forward-thinking approach,’ Elena Bernardelli, marketing director, Fiat UK. “Faithless were the perfect collaboration for us due to their legendary status and creative approach to their work. Like us, they were really keen to develop a true collaboration where both parties had a positive impact on the creativity and production output of our joint work.”

The move is a follow-up to last year’s Fiat’s Evo Music Rooms where brand acted as record label and music promoter on the look-out for unsigned music talent.

brand-m: evo music rooms was pretty unconvincing for a brand with no relationship to music – not convinced this is about to change that