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Brands Dell and Intel are lining up the fourth concert in their Special Engagements series of performances. On stage – at an as-yet-unnamed London location on 12 December – will be The Rapture, and the show will be developed around three ‘Engagements’ with which the two brands aim to encourage fan involvement using polling widgets, Twitter and Facebook, says Mark Terry.

Hyundai America has joined forces with The Recording Academy – known for the Grammys – to become its ‘Official Vehicle Partner’, says Mark Terry. The car brand’s first collaboration with The Academy is the Re:Generation Music Project, a documentary film following five DJs who, through their use of technology,  ‘are changing the way the world creates and experiences music’.

Cartier has partnered with French band Air and video directors Waverly (LCD Soundsystem, The Rapture, Deathcab for Cutie, TV On The Radio) to create a video, Painted Love, about New York, says Maria Stadtmueller. Painted Love revisits the myth of Pygmalion and Galatea, the impossible encounter between an artist and his muse. The film is about a young painter wandering at night in downtown Manhattan looking for his love. The film takes place in an artist’s loft in downtown Manhattan. Music by Air, of course.

AT&T is bringing bands blink-182 and Gym Class Heroes to three screens – TV, PC and smartphone – in the US. The comms brand is giving its U-verse customers exclusive concert footage from blink-182’s 7 October Las Vegas concert, plus an in-depth look at life on the road with the band, filmed by Mike Millette (the winner of AT&T’s search for aspiring filmmakers, journalists and multimedia storytellers). Fans can also watch the bands’ favourite movies on demand.

Half a dozen music channels will join YouTube’s planned roll out of original entertainment starting this month, says Maria Stadtmueller.

i am Other from Pharrell Williams will aim to provide a creative platform for thinkers, innovators and outcasts, while the Music Maker Network will offer music through a community of artists and music lovers. And there’s myISH, aiming to ‘ride the huge wave of fresh YouTube talent to showcase both established and emerging talents from around the world’.

American Express has launched the Amex Entertainment channel on Facebook to provide music fans and cardmembers with access to exclusive ticket offers, insider updates and ‘innovative experiences’ with some of the biggest names in music, says Mark Terry.