Archive for ‘-e.social’ Feed

Tracking the Grammy social buzz

fanbuzzBy Mark Terry. Artist app. The Recording Academy and TBWA\Chiat\Day Los Angeles have come up with an online app to support to the We’re All Fans ad campaign for the 52nd Annual Grammy Awards slated for 31st January.
The FanBuzz Visualizer combs the Net for conversations and comments and of featured Grammy-nominated and winning artists. The chatter is then tabulated to recognize the artists who have invested the most time connecting with their fans through social networks.


HMV’s pop-up prowess

hmvBy Mark Terry. Top shop. HMV’s move into pop-up shops has done a good job in reviving the brand, according to retail solutions outfit Green Room Retail. The entertainment retailer opened 10 temporary stores in towns across the UK over the Christmas and reported earlier this month that the short-form formats had helped lift sales.


Grammys put the fan in the picture

weareallfansBy Maria Stadtmueller. WeAreAll… music. The Recording Academy and TBWA\Chiat\Day Los Angeles have launched the WeAreAllFans campaign with a dedicated website featuring portraits of artists to promo the upcoming 52nd Grammy Awards.

The destination’s pix comprise real-time, fan-generated YouTube, Twitter, Flickr and Facebook postings, with content garnered from the social media platforms used to refresh the living portrait of each artist on the website.


Going 3Sixty on the music fest

3sixtyBy Mark Terry. That’s entertainment. Start-up Entertainment 3Sixty has launched with a roster of clients including John Mayer, George Strait, Atlantic Records, Roadrunner Records and Rockstar Energy Drink Uproar Festival to offer brand partnership programmes to live music properties.


Absolut’s chillin’ music

absolut_icebarBy Maria Stadtmueller. Sound satisfaction. Visitors to the Absolut Icebar in Stockholm have a preference for tailored ice-cool music, according to research conducted by Heartbeats International.

“The rate of satisfaction [among visitors] increased in every important measure when the Absolut Icebar Radio was played compared to when radio-type commercial music was played,” says the consultancy.


Wrapping the band in social media

buckcherryBy Maria Stadtmueller. Eos ethos. Cisco has signed up All Access Today and Eleven Seven Music Group/Tenth Street Entertainment to use its Cisco Eos social entertainment platform that enables music brands to create online destinations for its artists.



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