Brands get engaged with Guvera
Ad-supported music service Guvera has inked a deal with global indie music and video distributor The Orchard to slot the latter’s catalogue into its library. The agreement means Guvera users will be able to download free music from artists such as Sharon Jones & The Dap-Kings, Local Natives, Wu-Tang Clan, Surfer Blood, and Little Brother.
At Guvera.com, consumers download and stream free content paid for by advertisers. Brands pay a fee when their targeted consumers grab tracks or other content, and the record companies receive a payment for each song downloaded to distribute back to their artists.
“After only a few short weeks following the US beta launch, we have received incredible feedback from our members who are so pleased to be a part of a revolution and genuine alternative to piracy and further to compensate artists for their creation,” said Dan Thompson, head of content of Guvera.
Guvera reported last month that it had racked up more than 75,000 users, and that registrations were running at a rate of 3,000 to 5,000 a week.
The outfit says it has removed the concept of disruptive advertising, and replaced it with engagement advertising. “What that means to you and me is we have removed the white noise of irrelevant crap being thrown at us – and now we only see brands that are actually speaking to us, as opposed to everyone seeing everything.”
