Bottling the band
The Grateful Dead may boast a red wine, but The Rifles have their own beer, thanks to Signature Brew, which has bottled a band-inspired 330ml called The General.
“We love beer and music,” says the company. “We are tired of bland lagers, corporate brands, and thoughtless marketing.
“We help artists create their own beer to their own taste and the tastes of their fans, then we do our very best to make sure everyone can enjoy it. Putting artists in a room with master brewers is the first step, putting a bottle in the hand of a thirsty fan is the last, we do everything in between.”
